One of the most awarded Children clothings in the UK is Lilly and Sid. When we were approached by Lilly and Sid to develop the site, we thought it would be a standard children clothing site that will be simply selling its clothing to the UK market. Well! It was no where near of that we anticipated.
Currently an entire ecosystem has been developed from a newsletter smart mechanism, Ai popups modules, total facebook integration, to a bespoke social media analytics that integrate with the store, and the list goes on and on.
The one thing that we have learned with such sites is that the tend to grow very rapidly and they are very volatile sites. The spring summer collection comes and then gets replaced with the autumn winter collection and so forth. There is no rest for such sites.